About Us

Strong Rides, Good Vibes.

We’re Cameron and Lachlan, just two mates from Sydney who love a strong coffee and turning the cranks.

We started Caffeine and Cranks in 2021 because, honestly, we were a bit bored.

We were bored of the cycling industry taking itself way too seriously. We were sick of seeing the same plain navy kits at the local cafe, and we were definitely over the idea that you need to burn a hole in your pocket just to get a pro-cut jersey.

We reckoned there had to be a middle ground. A place where you get the performance without the ego.

High Value, No Ego

We built Caffeine and Cranks to sit right in the sweet spot of the Australian market. We aren't a budget brand where the stitching falls apart after a few washes, but we aren't an ultra-elitist label charging you $400 for a plain jersey just because of a logo.

Our philosophy is pretty simple: High Value, Great Quality.

Whether you are after Men's Cycling Apparel that fits real riders, or Women's Cycling Kit designed properly (none of that 'shrink it and pink it' stuff), we deliver the goods at an honest price.

Born in Centennial Park

We are a proudly independent Aussie business. Our "headquarters" isn't some glass tower in the CBD. It’s usually the third lap of Centennial Park or a suffering session up the gorges north of Sydney.

We’re real riders. We know the pain of a headwind, the joy of a tailwind, and the absolute necessity of a mid-ride pastry. That’s why we test everything in Australian conditions, from the humidity of a Sydney summer to those crisp winter mornings.

Finding Your Fit

We know that every ride is different, so we designed our collections to match.

• The Pinnacle Series: This is for the days you want to go fast. It’s our aero, race-cut range using proper technical fabrics for high tempo riding. Check out the Pinnacle Collection if you want zero compromise.
• The Fun Stuff: Cycling should be fun. From our viral Pay Rego Jerseys (the best way to silence an angry driver) to the retro-style Memphis Collection, we create designs that start conversations.
• The Essentials: You can't fake comfort. Our Bib Shorts feature endurance rated chamois pads designed for 6+ hour days in the saddle.

More Than Just Kit

At the end of the day, it’s about the community. When you email us, you aren't talking to a bot or a call centre. You’re talking to Cam and Lachlan. We handle the designs, the testing, and the customer service ourselves.

So grab a coffee, clip in, and let's ride.

See you on the road,
Cam & Lachlan